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Russell Hobbs is the premier brand in Small Kitchen Appliances recognised for Quality, Design & Innovation. The brand has strong brand recognition and reputation influencing choice. Russell Hobbs have always been innovators adding value to markets, innovations such as: The first Microchip kettle - The first to add printed patterns to plastic Kettles - The first OPTEC? fast boil
Kettle - The pioneer of "Satin Finish" in SDA - The first Thermocolor? Kettle - The first with real innovation in Toasters TOASTEC?. Russell Hobbs continues to hold the brand leadership position in value terms within the kettles market. The Satin and Thermocolor? ranges have made significant contributions to this success. Filter Coffee Makers sales have grown by 50% year on year with the 3390 Filter Coffee Maker holding the number 1 market position.